Unit 4: Organisations, Competition and Environment
Assignment Two: Fuzzy Bunny
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Aim of Assignment Investigate the main external market factors which may influence the organisation.
Assessment Criteria
- The student has explained the different market structures.
- The student has used three different examples to illustrate the relationship between market forces and organisational responses.
- The student has explained the possible ways that an organisation may gain competitive advantage.
Scenario
Read the article on mp3.
Task
The music industry is changing. The way in which we buy and listen to music is changing.
You are working for FASTEC, a marketing consultancy firm based in Sheffield. You are currently assigned to the Bristol Office. They have been approached by companies and organisations from the music industry to produce a report on the external market factors which may influence organisations within the music industry.
Your report must contain:
- an explanation of the different market structures, using relevant
examples from the music industry
- using three examples, from the music industry, an illustration
of the relationship between market forces and organisational response
- an explanation of the possible ways that organisations within the music industry may gain a competitive advantage.
The Assessment Criteria
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In order to achieve a Pass for this assignment.
The student has explained the different market structures. The student has used three different examples to illustrate the relationship between market forces and organisational responses. The student has explained the possible ways that an organisation may gain competitive advantage.
In order to achieve a Merit for this assignment.
The student has explained the different market structures using some examples from real-life. The student has used three different examples to illustrate in some detail the relationship between market forces and organisational responses. The student has explained the possible ways that an organisation may gain competitive advantage, illustrating their response with real-life examples.
In order to achieve a Distinction for this assignment.
The student has explained in detail the different market structures using relevant examples from real-life. The student has used three different examples to illustrate in detail the relationship between market forces and organisational responses. The student has explained the possible ways in depth that an organisation may gain competitive advantage, illustrating their response with real-life examples.
